At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today’s society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.
Be sure that you have a blog, and keep the content fresh with helpful information. Post everything new you have to say on your blog. If you have any important news -new locations, change of hours, special closing, etc. You’re going to want to post this material to your blog too.
Put a “retweet” button on each blog post. This makes it easier for people to talk about your blog on Twitter. This can greatly increase your exposure.
If you are using social media marketing, make sure you inform all of your current customers. Invite them to “like” your page, and encourage them to share your page with their friends. This is great for you because it’s advertising that you don’t need to pay for. It is also more valuable than ordinary advertising since it’s a referral.
Converse with your customers. The window for conversation is opened when a customer goes ahead and gives feedback. Start a conversation with your customers who leave feedback in order to develop your relationship with them. Be excited to learn about their needs, expectations, and how you can make your company even better.
Stay humble! Customers tend to be put-off by posts that carry an arrogant or conceded tone, regardless of your company size. After all, your company is only as powerful as your customer base allows. Without your customers, your brand is nothing more than a name.
Social network widgets are great tools to improve your marketing potential. Widgets are great tools that can rapidly increase visibility of site. Also, having a widget on the site allows your readers to vote or retweet your content, rather than having a stranger do it on another site.
Make sure you respond to any question or comment left on your social media page. You’ll want to stay very active and constantly check to see if anyone has sent you a comment. You can also set up your program to notify you via email when a message is posted. It is important to realize that your response to comments can be seen by everyone.
Interact with your customers whenever you can. Find out if they have any blogs or popular threads online and post whenever you can generate appropriate and engaging comments. However, don’t jump into someone else’s personal conversation. You should only enter into communication if they’re directly discussing a topic relative to the services or products you offer.
Use the growing database of Yahoo Answers to your advantage. On this site, users can submit questions for other users to answer. Try looking up any questions about the issues that are related to what you sell and prepare a response that links to your own services. You will become an expert on the website, while grabbing questions for your own site’s FAQ!
Promote any special offers that you are running on social networking sites. People will look you up on Facebook if you post interesting content and give Facebook-exclusive discounts from time to time. Social media is a golden opportunity for visitors to become familiar with your brand and become personally involved with your products.
In your website content, mention your social media efforts. You could write an article when you reach a thousand followers on Twitter for instance. Publicly thank people for their interest, comments and other interactions and discuss the positive aspects of social media. An article like this will have people sharing it often.
When it comes to social media, company branding is important for your company. On any of your profile pages, make sure you have your company logo used as either your profile picture, or as the background. Maintain the same color scheme in all of your social media pages. This provides consistency, and makes it easier for your followers to trust your communications across many different channels. Let branding work for you and remain consistent.
To ensure your updates aren’t lost underneath all the feeds of your followers, constantly create new Twitter posts. The key to success on Twitter is by posting quality content frequently. When your posts are short, you can make multiple updates from a single event.
Social media marketing will work more toward your advantage if you offer regular incentives without seeming to be too pushy about it. People will quickly lose interest in your campaign if they feel like they are pressured into buying your products. Your best bet is to regularly post an incentive or sale no more than once weekly. You always want your customers feeling as if they’ve gotten the best end of the deal. It will keep them coming back.
Select strategic titles for any video you post to YouTube or your social networking pages. Relevant keywords should always be included in your titles. You will get more views if users can quickly identify your videos as helpful, and your videos will show up when users type in certain keywords.
If your Facebook profile is updated frequently, your marketing strategies will be more effective. People like to be surprised with fresh content. Share all new blog posts with your business’s Facebook page. This will double your marketing efforts from one published blog.
Put your blogs on your personal LinkedIn page with the application for blog feeding. Simply put up your article and it will show up as LinkedIn-updated. This not only helps you save time, but doubles your exposure–both LinkedIn friends and blog readers will get your update.
Don’t post hastily. It can be dangerously easy to release content on a social networking site without putting a lot of thought into it. However, you have to be aware that errors in grammar, spelling mistakes or falsities cast an unprofessional light on your business. These are casual, friendly websites, but you are a professional business person. It’s important to keep this in mind.
The advertisements on social media are often well thought out and customized images manipulated in Photoshop. Using photoshopped images is an effective technique because it gets buyers’ attention and makes them more likely to click on your ad. When someone is drawn to one of your ads they tend to check out your business and from there they may be interested with what you have to offer.
Try linking your printed ads to your social media sites. Include the URL to your profile or your @TwitterName or Facebook account. Create a campaign online, or make a photo contest that is related to any posters you have so that you can generate interest towards you from customers.
If you have your own business page on a networking site, put up photos in addition to the logo. People like to see an actual person working the business; therefore, it is beneficial to post photos of your office or business events.
Remember that results are not instant when using social media marketing. The idea should be to develop a base and then to grow followers based on your initial niche. It will be necessary for more contacts to add you as a friend on Facebook, or follow your Twitter activity before you can seriously consider a social media campaign. Then, when you’re advertising on Twitter, mention that on Facebook and vice versa. Tie it all in together.
Use the advertising opportunities that social media sites offer. It’s cheap and targeted towards keywords that people use in their profiles. Facebook and Myspace both offer targeted advertisements for a fee. These advertisements will help you reach your target audience.
See what the competition is up to. Study their techniques and look them up often. Perhaps you will mimic their strategy and compete for customers, or maybe you will work on developing a style all your own that will have even broader appeal.
Do a little research about social networking. Even if you use Facebook or Twitter already, establishing a professional social media presence is very different from personal social media use. It is possible to locate a multitude of helpful articles online if you have trouble.
There are many websites online which help you to keep track of your Twitter account. They offer a number of services. One typical service is automatic follow-back of people who choose to follow you. Another is automatic unfollow of users you have chosen to follow who do not return the compliment in a timely manner. You can manage your lists more effectively and locate the right people to interact with more easily if you employ one of these services.
Respond to comments on your Facebook account. If someone posts a comment or asks a question in regards to your company, be sure to respond. Respond to any questions or problems right away and talk to the people who post on your page. Clients and friends will enjoy the fact that you are prepared to go above and beyond when it comes to your business.
Social media is easily the hottest thing online these days, and failure to make the most of it could cost your business customers and profits. It is useful for any business who wishes to market to, and touch base with, millions of consumers on a daily basis. What business doesn’t want to do that? This article can help you look for tips to help you start out on a social marketing campaign.