All businesses need strategies to help find their targeted audiences online. SEO, article marketing, and a new method is used to do this today. Social media marketing is a new, popular way to start building a business. With a combination of applying ideas presented here and general good business acumen, you can make social media elevate your company.
When you start up a social media profile, let your existing customers know that you have done this. When your existing customers follow you on most social media websites, all of their followers will know about it. This is essentially free advertising and should not be underestimated. At the end of the day, it’s all about keeping what you have while continuing to grow.
Post new blog entries at least four or five times a week. If you are having some sort of sales event, you should write about it on your blog. It is also the perfect place to release important information such as location and hour changes. – don’t forget to add them to your blog.
Put a Facebook “like” button on the homepage of your blog, in the top right corner. People will find it easier to like your page and give you more of a fan base. Having this sitting on your blog will let people like your page without having to navigate away from your site. Doing it this way helps your exposure and keeps people on your page longer.
Never forget that conversation is important. Too many social media plans ignore the fact that in this field, customer feedback can be the start of an extended conversation. Be the one whom takes the time to learn why a customer left negative feedback and what you can do to change it. Find out what your customers really like and dislike about your products, and use that information to help move your company forward.
Update your Twitter status often to keep your message from getting lost. The key to success on Twitter is by posting quality content frequently. Using short posts, you can create more updates from a single event.
Don’t simply push products blindly upon any reader that happens to scan through your blogs. Post links or stories about providers that are relevant to your niche or industry. Put up photographs, ask people questions and run an occasional drawing. Engage your followers. Seek product or service engagement rather than product placement. Rather than simply encouraging customers to purchase your product, show them how well it fits into their lifestyle, and why they should purchase it.
If you use social networks, like Youtube, create catchy titles. These titles need to have relevant keywords to your industry and products. Keywords that accurately represent your content can help get viewers to your sites more easily.
Use social networks to get people to come to your stores. Offer relevant information about upcoming sales promotions or grand openings. Make your promotions special by limiting them to users who friend your business, or link to a printable coupon for a great deal. If you want customers to add you on Facebook, you must give them compelling reasons to read your page.
Make sure that your social media strategy links up with your target audience on the networking sites that they tend to favor. Most people visit social media websites daily, so give them a quick way to access you via Twitter, Facebook or LinkedIn.
Be flexible in how often your page is updated. If you are launching a big campaign for a new product, people will expect frequent updates from you. If you find yourself struggling to find new content to post, you may want to think about decreasing how often you update your status.
Write about your progress in social media in your posts. Be gracious and professional with those who support you and your company. Thank all of those that deserve your thanks, and show people you care about those that have helped you. Such articles are apt to be shared often.
Tempt customers to interact with your company by holding contests with rewards that are hard to pass up, this is a great strategy to help you publicize your company in a fun and creative way. Because social media is quick at spreading information, having a contest will generate a certain amount of buzz. The contest needs to have some linkage with the products from your business, it should also be fun and lighthearted. A good contest example would be to see who can come up with the best logo for a future product you are putting out.
Combine email marketing and social media. Add in a Facebook or Twitter button near the end of your email, and include a blurb about how you strive to personally respond to any posts on either of these sites. You can also encourage others to sign up for your newsletter by adding a link to it on your registration page.
Don’t only rely on one channel if you’re going to use social media marketing. Multiple websites can be used to draw in traffic that you can reach to help you expand a business. It can help in so many other ways which offers lots of promotional tools that are different on each site.
It is crucial that you place links to your Facebook and Twitter pages, that can be easily accessed from your YouTube video. If you can convince YouTube viewers to follow you within Facebook or Twitter, the chances of them sharing your videos with others is higher.
Brevity can sometimes be valuable when disseminating information using social media. Readers are more apt to show interest in your message if it is short and easy to read, allowing them to spread the word to other users. Using pictures wisely can also reduce the wall of text that might be otherwise needed.
Make sure you keep tabs on how you are doing. Make sure to establish solid statistics that show how activity generation is going, as well as any new follower information. If you compare these statistics with your actions, you can see what works and formulate a strategy for success. You have to keep track of all of your results to know what is working or not.
It is imperative that you proofread anything before you add it to your Facebook page, or post it through Twitter. Your work should always sound polished and professional. It is okay to use certain abbreviations on Twitter, but use them with care. This will help to ensure that your content remains high quality and professional.
Notice when you are getting the most tweets or re-tweets on Twitter. When you send your messages, do it at this time. You can do things like send out tweets automatically around the time that you’re impacted with a lot of tweets from other people.
Have your customers fill in surveys about their social networking habits. If you see your customers spending a great deal of time each day on social media sites, build a site page that includes your brand. If your particular audience is not into social networking, it might be a good idea to put your efforts into something else.
While it is extremely important to offer customers valuable incentives, it is equally important to avoid seeming overly pushy. People do not want to feel like you are trying to force them to make a purchase. Post a discount or special once weekly at the same time so customers know where to find them. This way customers will get a few discounts and don’t feel like they’re being spammed or forced to buy.
Hosting contests with good prizes has proven to be a good strategy on Facebook and other social media sites, to help generate more publicity for your company. News of these contests will spread rapidly, because of how these social sites work. If you want to garner the most interest, make the contest creative and fun. It must, of course, be product related. A contest example may be designing a logo to use for a future product.
Share your blogs with friends and family to increase exposure. This may seem odd, but some people like to see your social credentials before they will feel comfortable interacting with you. Include your numbers of Facebook friends and Twitter followers on your blog page, too. Also post links to all of your other online presences.
Make it simple for visitors to follow your blog. Avoid positioning the subscribe button in a place that is inconspicuous. Put it right up front and encourage people to use it. Also, this helps the people with a slower Internet, who cannot load different pages to get to the button.
YouTube can be an effective means of promoting your business. It is one of the most popular and frequently used sites on the Internet. Set up your profile for YouTube correctly in order to maximize your advantages. Give users helpful information pertaining to your business, and include links to your website and blog in your profile.
Post new content and update your page often. Make your readers see the benefits of regularly visiting your social media sites. Set up a schedule for your postings or perhaps you could enlist the help of a service that will automatically post for you. This ensures your readers always see your posts.
Throw a Twitter party. You will have to meet to discuss hashtags and Twitter things. Invite people with prominent blogs and have everyone provide at least one bit of useful information. Make sure you pick out bloggers that are good at what they do, and then will blog about the party to get their own followers there.
You need to be careful about what kind of info you put on the web in regards to social media marketing. It can be dangerously easy to release content on a social networking site without putting a lot of thought into it. So make sure you are aware of what you put up, know that it is truthful, and don’t offend or deter people from following you with poor grammar and an unprofessional image. Even if others are posting unprofessional content, you should not.
Put a review page on your company’s Facebook profile or link to it on your website. This way, visitors can review your site and share it publicly. Of course, the power is still in your hands to weed through the reviews left. Use a contest to encourage readers to write reviews.
You may find the process hard at first, but soon you it will feel almost automatic. Many companies worldwide have social media marketing to thank for their success. Why not yours? All that is required is a little sweat and some helpful advice from those who already have done it before.
Facebook users can check in to your “place” using their cell phone. You can offer a discount to any customer who updates their status on your Facebook place page. Have them show the cashier that they have updated their status. Foursquare offers an application that does something similar.